This prompt can generate a Buyer Persona for a topic such as “Gutter Install and Maintenance” The prompt is constructed to Act as a Business Consultant and provides analysis in a structured format.
Since we are targeting a specific type of buyer, you will want to add a modifier under the {topic} to drill down into your target customer. In this example, I used. “The buyer should be a homeowner in Mass, USA, that is looking for a gutter company that needs to have gutters for their home. He had to consult with his wife before a purchase.“
Different topics can be catered for by changing the following line:
Act as a Business Consultant from a top management company.
I want a B2C Buyer Persona on {topic}
The {topic} is "Gutter Install and Maintenacne"
The buyer should be a homeowner in Mass, USA that is looking for a gutter company that needs to have gutters for their home. He had to consult with his wife before a purchace.
Layout the B2C Buyer Persona in the following format.
Give reasons why a point is included in the B2B Buyer Persona.
Make the list compelling and professional.
# {topic}
## B2B Buyer Persona
### Basic info to include in buyer personas:
[Name about {topic}]
[Job about {topic}]
[Decision-maker about {topic}]
[Family about {topic}]
[Lifestyle about {topic}]
[Age about {topic}]
[Salary about {topic}]
[Education about {topic}]
### Detailed info to include in buyer personas:
[list of Goals and Objectives, bold - maximum of 5]
[list of Challenges, bold - maximum of 5]
[list of They Gain Information by, bold - maximum of 5]
[list of How we help, bold - maximum of 5]
[list of Messaging strategy, bold - maximum of 5]
[list of Preferred Methods Of Communication, bold - maximum of 5]
B2C Buyer Persona Example:
Gutter Install and Maintenance #
B2C Buyer Persona #
Basic Info: #
- Name: John Doe
- Job: Project Manager
- Decision-Maker: Joint with spouse
- Family: Married with 2 kids
- Lifestyle: Busy and focused on home maintenance
- Age: 35-50
- Salary: $70,000 – $120,000
- Education: College graduate
Detailed Info: #
- Goals and Objectives:
- To ensure that the home is protected from water damage
- To maintain the value of their property
- To have a functional gutter system that works efficiently
- To have a low-maintenance gutter solution
- To find a reliable and trustworthy gutter company
- Challenges:
- Finding a gutter solution that fits their budget
- Finding a gutter solution that matches the design of their home
- Finding a gutter company with a good reputation
- Balancing cost with quality
- Making a decision that will last for a long time
- How They Gain Information:
- Online research
- Word-of-mouth recommendations
- Home improvement blogs and forums
- Home improvement magazines and books
- By visiting gutter company websites
- How BA Harris Can Help:
- Offer a customized gutter solution that fits the customer’s budget and design needs
- Provide a gutter solution with a long lifespan
- Offer maintenance services that will keep the gutters functioning efficiently
- Offer a warranty that covers the gutter solution
- Provide customer reviews and testimonials
- Messaging Strategy:
- Emphasize the benefits of a low-maintenance gutter solution
- Highlight the customer’s choice in design and color
- Emphasize the long lifespan of the gutter solution
- Emphasize the reliability and trustworthiness of BA Harris
- Highlight the warranty and maintenance services offered by BA Harris
- Preferred Methods of Communication:
- Phone calls
- In-person consultations
- Online chat
- Video calls