This prompt can generate a Buyer Persona for a topic such as “ERPNext Consulting” The prompt is constructed to Act as a Business Consultant and provides analysis in a structured format.
Since we are targeting a specific type of buyer, you will want to add a modifier under the {topic} to drill down into your target customer. In this example, I used. “The buyer should be the owner of a 200-employee manufacturing startup company. They are currently using QuickBooks but are looking for a new CRM.“
Different topics can be catered for by changing the following line:
Act as a Business Consultant from a top management company.
I want a B2B Buyer Persona on {topic}
The {topic} is "ERPNext Consultant"
The buyer should be the owner of a 200 employee manufacturing startup company. They are currently using quickbooks but are looking for a new crm.
Layout the B2B Buyer Persona in the following format.
Give reasons why a point is included in the B2B Buyer Persona.
Make the list compelling and professional.
# {topic}
## B2B Buyer Persona
### Basic info to include in buyer personas:
[Name about {topic}]
[Title about {topic}]
[Decision-maker about {topic}]
[Industry about {topic}]
[Age about {topic}]
[Salary about {topic}]
[Education about {topic}]
### Detailed info to include in buyer personas:
[list of Job Responsibilities,- maximum of 5]
[Reports To about {topic}]
[list of Their Job Is Measured By, - maximum of 5]
[list of Goals and Objectives, - maximum of 5]
[list of Challenges, - maximum of 5]
[list of Tools They Need To Do Their Job, - maximum of 5]
[list of They Gain Information by, - maximum of 5]
[list of How we help, - maximum of 5]
[list of Messaging strategy, - maximum of 5]
[list of Preferred Methods Of Communication, - maximum of 5]
B2B Buyer Persona Example:
B2B Buyer Persona: ERPNext Consultant #
Basic info to include in buyer personas: #
- Name: John Doe
- Title: CEO/Founder
- Decision-maker: Yes
- Industry: Manufacturing
- Age: 40-50
- Salary: $150,000-$200,000
- Education: Bachelor’s degree in Business or related field
Detailed info to include in buyer personas: #
- Job Responsibilities:
- Oversee all aspects of the manufacturing process
- Develop and implement strategies for company growth
- Ensure compliance with all regulations
- Manage the company’s budget and finances
- Foster a positive and productive work environment
- Reports To: Board of Directors
- Their Job Is Measured By:
- Company revenue and profitability
- Efficiency and productivity of the manufacturing process
- Employee satisfaction and retention
- Compliance with regulations
- Growth and expansion of the company
- Goals and Objectives:
- Increase company revenue and profitability
- Improve efficiency and productivity of the manufacturing process
- Attract and retain top talent
- Ensure compliance with regulations
- Expand the company’s customer base and market share
- Challenges:
- Managing and controlling costs
- Keeping up with changing regulations
- Attracting and retaining top talent
- Managing and improving relationships with suppliers
- Keeping up with the latest technology and industry developments
- Tools They Need To Do Their Job:
- Financial management software
- Manufacturing software
- Human resources management software
- Customer relationship management software
- Business intelligence software
- They Gain Information by:
- Industry publications and websites
- Networking with other industry professionals
- Attendance at industry conferences and events
- Researching and analyzing market trends
- Talking with customers and suppliers
- How we help:
- Provide ERP software that streamlines manufacturing processes
- Help manage costs and increase efficiency
- Provide compliance assistance
- Improve customer relationships and increase sales
- Provide training and support to ensure proper use of the software
- Messaging strategy:
- Highlight the software’s ability to increase efficiency and productivity
- Emphasize the software’s compliance capabilities
- Showcase the software’s ability to streamline financial management
- Promote the software’s ability to improve customer relationships
- Offer training and support to ensure proper use of the software
- Preferred Methods Of Communication:
- Phone
- In-person meetings
- Video conferencing
- Online demos
Note: The above B2B Buyer Persona is based on a fictional example of a 200 employee manufacturing startup company’s owner, who is currently using QuickBooks but looking for a new CRM. It is important to note that different companies may have different needs and characteristics. This persona can be used as a starting point for creating a targeted marketing strategy, but it should be adjusted and verified through further research and analysis.