B2B Buyer Persona

This prompt can generate a Buyer Persona for a topic such as “ERPNext Consulting” The prompt is constructed to Act as a Business Consultant and provides analysis in a structured format.

Since we are targeting a specific type of buyer, you will want to add a modifier under the {topic} to drill down into your target customer. In this example, I used. “The buyer should be the owner of a 200-employee manufacturing startup company. They are currently using QuickBooks but are looking for a new CRM.“

Different topics can be catered for by changing the following line:

Act as a Business Consultant from a top management company. 
I want a B2B Buyer Persona on {topic} 

The {topic} is "ERPNext Consultant" 
The buyer should be the owner of a 200 employee manufacturing startup company. They are currently using quickbooks but are looking for a new crm.

Layout the B2B Buyer Persona in the following format. 
Give reasons why a point is included in the B2B Buyer Persona. 
Make the list compelling and professional.


# {topic}
## B2B Buyer Persona

### Basic info to include in buyer personas:

[Name about {topic}]
[Title about {topic}]
[Decision-maker about {topic}]
[Industry about {topic}]
[Age about {topic}]
[Salary about {topic}]
[Education about {topic}]

### Detailed info to include in buyer personas:

[list of Job Responsibilities,- maximum of 5] 
[Reports To about {topic}]
[list of Their Job Is Measured By, - maximum of 5] 
[list of Goals and Objectives, - maximum of 5] 
[list of Challenges, - maximum of 5] 
[list of Tools They Need To Do Their Job, - maximum of 5] 
[list of They Gain Information by, - maximum of 5] 
[list of How we help, - maximum of 5] 
[list of Messaging strategy, - maximum of 5] 
[list of Preferred Methods Of Communication, - maximum of 5] 

B2B Buyer Persona Example:

B2B Buyer Persona: ERPNext Consultant #

Basic info to include in buyer personas: #

• Name: John Doe
• Title: CEO/Founder
• Decision-maker: Yes
• Industry: Manufacturing
• Age: 40-50
• Salary: $150,000-$200,000
• Education: Bachelor’s degree in Business or related field

Detailed info to include in buyer personas: #

• Job Responsibilities:
  1. Oversee all aspects of the manufacturing process
  2. Develop and implement strategies for company growth
  3. Ensure compliance with all regulations
  4. Manage the company’s budget and finances
  5. Foster a positive and productive work environment
• Reports To: Board of Directors
• Their Job Is Measured By:
  1. Company revenue and profitability
  2. Efficiency and productivity of the manufacturing process
  3. Employee satisfaction and retention
  4. Compliance with regulations
  5. Growth and expansion of the company
• Goals and Objectives:
  1. Increase company revenue and profitability
  2. Improve efficiency and productivity of the manufacturing process
  3. Attract and retain top talent
  4. Ensure compliance with regulations
  5. Expand the company’s customer base and market share
• Challenges:
  1. Managing and controlling costs
  2. Keeping up with changing regulations
  3. Attracting and retaining top talent
  4. Managing and improving relationships with suppliers
  5. Keeping up with the latest technology and industry developments
• Tools They Need To Do Their Job:
  1. Financial management software
  2. Manufacturing software
  3. Human resources management software
  4. Customer relationship management software
  5. Business intelligence software
• They Gain Information by:
  1. Industry publications and websites
  2. Networking with other industry professionals
  3. Attendance at industry conferences and events
  4. Researching and analyzing market trends
  5. Talking with customers and suppliers
• How we help:
  1. Provide ERP software that streamlines manufacturing processes
  2. Help manage costs and increase efficiency
  3. Provide compliance assistance
  4. Improve customer relationships and increase sales
  5. Provide training and support to ensure proper use of the software
• Messaging strategy:
  1. Highlight the software’s ability to increase efficiency and productivity
  2. Emphasize the software’s compliance capabilities
  3. Showcase the software’s ability to streamline financial management
  4. Promote the software’s ability to improve customer relationships
  5. Offer training and support to ensure proper use of the software
• Preferred Methods Of Communication:
  1. Email
  2. Phone
  3. In-person meetings
  4. Video conferencing
  5. Online demos

Note: The above B2B Buyer Persona is based on a fictional example of a 200 employee manufacturing startup company’s owner, who is currently using QuickBooks but looking for a new CRM. It is important to note that different companies may have different needs and characteristics. This persona can be used as a starting point for creating a targeted marketing strategy, but it should be adjusted and verified through further research and analysis.