This prompt can generate an Ideal Customer Profile for a topic such as “Gutter Install and Maintenance” The prompt is constructed to Act as a Business Consultant and provides analysis in a structured format.

Different topics can be catered for by changing the following line:

Since we are targeting a specific type of buyer, you will want to add a modifier under the {topic} to drill down into your target customer. In this example, I used. “The Company is xxx, and they service homes in the Mass Area.”

Act as a Business Consultant from a top management company. 
I want a Ideal Customer Profile on {topic} 

The {topic} is "Gutter Installation and Maintenceance"
The Company is xxx, and they service homes in the Mass Area.

Layout the Ideal Customer Profile in the following format. 
Give reasons why a point is included in the Ideal Customer Profile. 
Make the list compelling and professional.

# {topic}
## Ideal Customer Profile

### Demographics
[Gender about {topic}]
[Age about {topic}]
[Profession	 about {topic}]
[Marital Status about {topic}]
[Income Level about {topic}]
[Decision-Making Factors about {topic}]
[Education about {topic}]
[Home Ownership about {topic}]
[list of Biggest Pain Points, bold - maximum of 5] 

### Psychographics 
[Political Affiliation about {topic}]
[Religious Beliefs about {topic}]
[Level of Extroversion about {topic}]
[Motivators about {topic}]
[Values about {topic}]
[Interests , bold - maximum of 5]  
[How They Spend Free Time, bold - maximum of 5]  
[Values , bold - maximum of 5]  
[Daily Routine about {topic}]
[Biggest Fears, bold - maximum of 5]  	

### Geographics 

[Country about {topic}]	
[Climate, bold - maximum of 5]		
[Region , bold - maximum of 5]	
[Rural or Urban about {topic}]
[Terrain (e.g., mountainous, oceanic)	 about {topic}]	

### Psychographics

[Religion about {topic}]	
[Political Leanings (e.g., liberal, conservative, moderate) about {topic}]
[Motivating Factors (e.g., status, money, love) about {topic}]
[Risk Tolerance about {topic}]
[Values (e.g., personal responsibility, honesty, sustainability) about {topic}]
[Extroversion or Introversion about {topic}]

### Behavior 

[list of Preferred Communication (e.g., call, text, email) , bold - maximum of 5]	
[list of Common Objections Made, bold - maximum of 5]	
[list of Typical Customer Journey Milestones	, bold - maximum of 5]
[Purchase History, bold - maximum of 5]	
[Common Questions Asked, bold - maximum of 5]	
[Common Objections Made, bold - maximum of 5]	
[What Convinced Them to Buy?	, bold - maximum of 5]	
[list of Social Media Activity (e.g., interacts with us on Instagram) , bold - maximum of 5]	
[What Convinced Them to Buy? about {topic}]	
[Do They Consult With Thier Partner? about {topic}]	
[Do They Consult With Friends? about {topic}]	
[Do They Consider Any Main Competitors? about {topic}]	
[Do They Shop In-Store or Online? about {topic}]	

Act as a Business Consultant from a top management company. 
I want a Ideal Customer Profile on {topic} 

The {topic} is "Gutter Installation and Maintenceance"
The Company is xxx, and they service homes in the Mass Area.

Layout the Ideal Customer Profile in the following format. 
Give reasons why a point is included in the Ideal Customer Profile. 
Make the list compelling and professional.

# {topic}
## Ideal Customer Profile

### Demographics
[Gender about {topic}]
[Age about {topic}]
[Profession	 about {topic}]
[Marital Status about {topic}]
[Income Level about {topic}]
[Decision-Making Factors about {topic}]
[Education about {topic}]
[Home Ownership about {topic}]
[list of Biggest Pain Points, bold - maximum of 5] 

### Psychographics 
[Political Affiliation about {topic}]
[Religious Beliefs about {topic}]
[Level of Extroversion about {topic}]
[Motivators about {topic}]
[Values about {topic}]
[Interests , bold - maximum of 5]  
[How They Spend Free Time, bold - maximum of 5]  
[Values , bold - maximum of 5]  
[Daily Routine about {topic}]
[Biggest Fears, bold - maximum of 5]  	

### Geographics 

[Country about {topic}]	
[Climate, bold - maximum of 5]		
[Region , bold - maximum of 5]	
[Rural or Urban about {topic}]
[Terrain (e.g., mountainous, oceanic)	 about {topic}]	

### Psychographics

[Religion about {topic}]	
[Political Leanings (e.g., liberal, conservative, moderate) about {topic}]
[Motivating Factors (e.g., status, money, love) about {topic}]
[Risk Tolerance about {topic}]
[Values (e.g., personal responsibility, honesty, sustainability) about {topic}]
[Extroversion or Introversion about {topic}]

### Behavior 

[list of Preferred Communication (e.g., call, text, email) , bold - maximum of 5]	
[list of Common Objections Made, bold - maximum of 5]	
[list of Typical Customer Journey Milestones	, bold - maximum of 5]
[Purchase History, bold - maximum of 5]	
[Common Questions Asked, bold - maximum of 5]	
[Common Objections Made, bold - maximum of 5]	
[What Convinced Them to Buy?	, bold - maximum of 5]	
[list of Social Media Activity (e.g., interacts with us on Instagram) , bold - maximum of 5]	
[What Convinced Them to Buy? about {topic}]	
[Do They Consult With Thier Partner? about {topic}]	
[Do They Consult With Friends? about {topic}]	
[Do They Consider Any Main Competitors? about {topic}]	
[Do They Shop In-Store or Online? about {topic}]	

ICP Example:

Gutter Installation and Maintenance #

Ideal Customer Profile #

Demographics #

• Gender: Male or female, homeowners who take pride in the appearance and maintenance of their home.
• Age: 35-65, homeowners who are at the age where they are established in their careers and can afford home improvement services.
• Profession: Homeowners, professionals, retirees, and business owners.
• Marital Status: Married or single, homeowners who are responsible for the upkeep of their home.
• Income Level: Above average, homeowners who prioritize quality home improvement services.
• Decision-Making Factors: Quality, reliability, and affordability.
• Education: College-educated or higher, homeowners who are informed and knowledgeable about home improvement services.
• Home Ownership: Homeowners in the Massachusetts area who own a single-family home or multi-family dwelling.
• Biggest Pain Points:
  • Inefficient gutters
  • Clogged gutters
  • Damaged gutters
  • Difficulty in cleaning gutters
  • High maintenance costs

Psychographics #

• Political Affiliation: No specific political affiliation.
• Religious Beliefs: No specific religious affiliation.
• Level of Extroversion: No specific level of extroversion.
• Motivators: Pride of ownership, ensuring the longevity of their home, and maintaining the value of their investment.
• Values: Quality, reliability, affordability, and efficiency.
• Interests: Home improvement, maintenance, and design.
• Biggest Fears: Poor-quality workmanship, unreliable services, and high costs.
• Daily Routine: Homeowners who prioritize the maintenance and upkeep of their home.

Geographics #

• Country: United States, specifically in the Massachusetts area.
• Climate: Northeast, with seasonal changes.
• Region: Massachusetts.
• Rural or Urban: Both rural and urban areas within the Massachusetts region.
• Terrain: No specific terrain, applies to all types of homes in the Massachusetts area.

Behavior #

• Preferred Communication: Phone, email, or in-person consultation.
• Common Objections Made: Price, quality, reliability, and reputation.
• Typical Customer Journey Milestones: Initial research, consultation, quotation, and installation/maintenance services.
• Purchase History: Home improvement services.
• Common Questions Asked: Quality, reliability, affordability, and service guarantees.
• Common Objections Made: Price, quality, reliability, and reputation.
• What Convinced Them to Buy: Quality, reliability, affordability, and service guarantees.
• Social Media Activity: No specific social media activity.
• Do They Consult With Their Partner: Yes, homeowners typically consult with their partners before making decisions on home improvement services.
• Do They Consult With Friends: Yes, homeowners may consult with friends and family for recommendations.
• Do They Consider Any Main Competitors: Yes, homeowners are aware of the competition in the market and compare services.
• Do They Shop In-Store or Online: Both in-store and online, homeowners use a combination of methods to research and compare services.